The house was built in 1928- 1929 by architects Ludvík Kysela and Jan  Jarolím in the Constructivist style and thus two low original houses were replaced by a multi-purpose structure with an arcade, famous dancing cafe Boulevard (later named Alfa), restaurant, offices, flats and  a legendary cinema.

A low building was built behind the arcade toward the Franciscan orchards in 1930 by architect Rudolf Wels, where was only a storage facility, which was converted into a theatre in 1934 according to the design by Ing. Guido Lagus and where the New Theatre started to operate in the same year.

It was a seat of the Semafor Theatre in 1961 - 1993.