In 1903, Dr. Edmund Distin Maddick bought the property, and adjoining properties, and enlarged the site. The main entrance was now situate on Charlotte Street, and the old portico, on Tottenham Street became the stage door. The new theatre, designed by Frank Verity, opened in 1905, as The Scala Theatre, seating 1,139 and boasting a large stage. The new venture was not particularly successful, however, and became a cinema from 1911–1918, run by Charles Urban. In 1918, F. J. Nettlefold took over and ran the premises as a theatre again.

In: http://en.wikipedia.org/wiki/Scala_Theatre